Why your father's Playboy can't compete in today's world of hard-core porn Gail Dines , Wheelock College and David L Levy , University of Massachusetts Boston Last week Playboy offered the latest example of how much times are changing in the digital age. The pioneer of soft-core porn announced that it is no longer going to publish images of naked women, beginning in March. Before we all celebrate this as a feminist victory, we need to ask why Playboy has now decided to rebrand itself as a lifestyle magazine for young men, much like Vice and FHM, or, put another way, Cosmopolitan for men. Playboy successfully launched porn as a viable mainstream industry, but ironically, it is now a victim of the competition it spawned. The industry has evolved from soft-core magazines to hard-core internet platforms, and Playboy’s old advertising-based business model became obsolete. Playboy simply cannot compete in the world of contemporary porn because its pin-up style pictures
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