Facebook ten year challenge: how our need to belong trumps our distrust of social media
Facebook ten year challenge: how our need to belong trumps our distrust of social media ra2studio via Shutterstock Ana Isabel Domingos Canhoto , Brunel University London When the ten year challenge began doing the rounds on social media, people rushed to post profile pictures of themselves from 2009, side by side with one from 2019, to highlight how much they had changed (or not) in the meantime. It is estimated that more than 5.2m social media users participated in this challenge. It started on Facebook towards the end of January 2019, and it didn’t take long for experts like tech author Kate O’Neil to suggest that the trend could have harmful consequences. Specifically, by posting the now-and-then photos with the #10yearchallenge hashtag, social media users were, possibly, helping to train facial recognition software to recognise – or predict – age-related changes. Facebook has denied that it is behind the viral trend or that it had...